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ISBN-13:9781529359121
Book Title:Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies
Item Height:196mm
Item Width:126mm
Author:Denise Lee Yohn
Format:Paperback
Language:English
Topic:Management,Marketing,Business,Opinion of the People
Publisher:Hodder & Stoughton General Division
Publication Year:2021
Type:Textbook
Item Weight:220g
Number of Pages:240 Pages
FUSION by Denise Lee Yohn Denise Lee Yohn, a leading authority on building and positioning exceptional brands, shows readers how to blend internal culture and external brand to yield consistently phenomenal business results. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how. -Adam Grant, New York Times bestselling author of Originals and Give and TakeIn FUSION, Denise Lee Yohn examines some of the worlds greatest organizations and reverse-engineers their greatness – specifically how theyve integrated whats on the inside (culture) with whats on the outside (brand) for remarkable results.Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth. FUSION is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies. The book includes access to Denises proprietary online assessment for determining how close to or how far from brand/culture integration a company is and a blueprint for achieving brand-culture fusion. Author Biography Denise is an in-demand speaker and consultant, and a regular contributor to Harvard Business Review, Forbes and Fast Company. Her global clients include Oakley, Lexus, New Balance, Target, Sony and Facebook (to name a few). She is frequently called upon by the business media, including: FOX Business TV, CNBC, the Wall Street Journal and National Public Radio, to discuss on hot business issues. Review Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how. — Adam Grant, New York Times bestselling author of ORIGINALS and GIVE AND TAKEDenise Lee Yohn hit a home run with her first book, What Great Brands Do. Now shes written FUSION and it is just as provocative. Denise proves beyond a shadow of a doubt that great companies are powered by brand-culture fusion. I highly recommend this book! — Ken Blanchard, Coauthor of THE NEW ONE MINUTE MANAGER, Coeditor of SERVANT LEADERSHIP IN ACTIONDenise Lee Yohns FUSION should be on every business leaders reading list. It provides the much-needed antidote to the culture and leadership crisis. — Marshall Goldsmith, Thinkers50 #1 Leadership Thinker in the WorldDenise Lee Yohns extensive research, insightful analysis, and gift of storytelling make FUSION a practical and inspiring guide to building a great brand and a great culture. — Philip Kotler, S.C.Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern UniversityDenise Lee Yohn is back with another breakthrough! Her first book, What Great Brands Do, challenged us to think differently about brand-building. Now FUSION cracks the code on culture-building and reveals how outstanding companies use their corporate cultures as a competitive advantage. Its a must-read! — Verne Harnish, Founder, Entrepreneurs Organization (EO), Author of SCALING UPEveryone wants to their company to be a great place to work, but few really know how to create an outstanding corporate culture. Denise Lee Yohn takes you behind the scenes at some of the worlds greatest organizations and pulls the curtain back on the strategies that enable them to attract and motivate the best talent. — Tiffani Bova, Growth and Innovation Evangelist, SalesforceI have spent a lifetime creating and building brands based on Ideas-based leadership cultures. FUSION explains it all. Bravo Denise. — Kevin Roberts, author of LOVEMARKSThe relationship between internal and external brands and culture is a relevant topic which Denise Lee Yohn has thoroughly explored. FUSION presents great ideas and examples that can provide any leader or company an opportunity to rethink the way they go to market. — Mark Levy, former global head of Employee Experience, AirbnbDenise Lee Yohn has an uncanny knack for pulling the curtain back on the strategies that enable todays most-successful companies to consistently produce market-leading results. If youre an executive or leader who wants to take your organization to the very top, then you owe it to yourself to read this book and then share the lessons you learn with your team. — Peter Economy, Inc.coms The Leadership GuyFUSION, tackles one of the most important and surprising aspects of a strong brand: company culture. Yohn builds a compelling case that will make leaders everywhere want to achieve brand-culture fusion. Highly-recommended! — Skip Prichard, Author of THE BOOK OF MISTAKES and Leadership Insights blogger Long Description Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how. -Adam Grant, New York Times bestselling author of Originals and Give and Take In FUSION , Denise Lee Yohn examines some of the worlds greatest organizations and reverse-engineers their greatness – specifically how theyve integrated whats on the inside (culture) with whats on the outside (brand) for remarkable results.Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth. FUSION is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies. The book includes access to Denises proprietary online assessment for determining how close to or how far from brand/culture integration a company is and a blueprint for achieving brand-culture fusion. Review Quote “Denise Lee Yohn is back with another breakthrough! Her first book, What Great Brands Do , challenged us to think differently about brand-building. Now FUSION cracks the code on culture-building and reveals how outstanding companies use their corporate cultures as a competitive advantage. Its a must-read!”– Verne Harnish, Founder Entrepreneurs Organization (EO), Author of Scaling Up (Rockefeller Habits 2.0) Promotional “Headline” Denise Lee Yohn, a leading authority on building and positioning exceptional brands, shows readers how to blend internal culture and external brand to yield consistently phenomenal business results. Details ISBN1529359120 Short Title Fusion Pages 240 Language English ISBN-10 1529359120 ISBN-13 9781529359121 Format Paperback Subtitle How Integrating Brand and Culture Powers the Worlds Greatest Companies Author Denise Lee Yohn DEWEY 658.827 UK Release Date 2021-01-21 Imprint Nicholas Brealey Publishing Place of Publication London Country of Publication United Kingdom Publisher John Murray Press Year 2021 Publication Date 2021-01-21 Audience Tertiary & Higher Education NZ Release Date 2021-04-12 AU Release Date 2021-04-12 We’ve got this At The Nile, if you’re looking for it, we’ve got it. With fast shipping, low prices, friendly service and well over a million items – you’re bound to find what you want, at a price you’ll love! TheNile_Item_ID:131063296;
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